How to Make Link Love

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The world of search rankings and link values changes often, but one thing remains true: High quality, relevant links are important. When your website links to another leader in your industry, either by way of reference or in a feature-style post, you add value for your readers, build a sense of rapport with that other brand, and, in the process, make your site more reputable (both to search engines and others). When another relevant site links to you, it boosts your authority as well. So how do you practice quality link building? When and how should you be linking to others? What does that even mean? How do you encourage other sites to link to you? To help answer those questions, here are a few tips for working links into your website.

1. Create a Blog: A blog is a great space for building links. When you’re consistently publishing new content, you’re also creating opportunities in which you may link to others, publish information others will want to share, and so on. Even business-to-business industries can use blogs to their advantage by creating relevant content that describes and reports on various industry issues and news. You may also wish to create a link list that highlights other sites in your industry that you support and think your audience will find useful.

2. Write Compelling Content: The best way to make people want to share your content is to make your content incredibly compelling. Don’t publish fluff and hope someone likes it. Pay attention to helpful, interesting information in your industry, and aim to make your content better. If it’s useful, if it solves a problem or explains how to do something or if it’s higher quality than anything else anyone else is publishing, readers will want to share it.

3. Build Lists: Curated lists are excellent link-building tools because they highlight multiple links in one article or post while also encouraging social shares. Here are a few ideas for getting started:

  • The 101 List: People love 101 lists — 101 ways to do something, 101 examples, 101 articles about a given topic, and so on. These resource pages not only build relevant links on your site, but also they are prime sharing material, the sort of thing fans like to post on Pinterest and other social sites.
  • Top Tens: Give your readers a top ten list, and you give them a reason to be interested. Whether you publish monthly “top 10 articles” or occasional “top 10 products” or “top 10 resources,” the list format makes it easy for readers to understand and remember.
  • XX Favorites: Share a roundup of favorite articles, websites, products, etc., in a list format to share a chunk of links in one swoop.

4. Provide and Accept Guest Articles: When you allow others to write content on your site, you do more than fill your pages with fresh material — you also build connections in your industry, who are likely to share the content they’ve written for your site. Likewise, when you write guests posts on other sites, your byline/bio will usually link back to you and your website, sending visitors to your content and boosting your authority.

5. Use Social Media: Boost links about your business on social media by hosting contests and giveaways that require shares. While readers try to win a prize or product, they will be advertising your company all over the Internet.

Your Thoughts

Have you tried the link-building strategies outlined in this post? What results have you seen? What other tactics do you employ?

About Shanna Mallon

Shanna Mallon is a freelance copywriter who regularly writes and blogs about B2B topics. She's been active in social media since 2008. Connect with Shanna on Twitter: @foodloves.

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