Strategy

Are Your Instincts Helping or Hurting Your Business?

Nov 5th, 2012 | By
instincts

Do you trust your instincts? Would you pursue a strategic course that felt right in your gut, even in the face of empirical evidence to the contrary? Here are a few somewhat random thoughts about the pros and cons of relying on instincts to run a business. Following your instincts eliminates second thoughts, which in
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Balancing the Elements of Success

Aug 6th, 2012 | By
success-chart

The Elements of Success Success, whether for your business or your product line or your website, inevitably depends on the balancing of two elements: intention and execution. Likewise, each of these elements can be broken down into two sub-elements. Intention: Have you selected good goals and have you developed comprehensive plans? Execution: Do you have
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How Amazon Supply Affects Your B2B

Aug 1st, 2012 | By
Amazon Supply Is a Game Changer

How will Amazon’s new B2B e-commerce platform affect B2Bs? Amazon transformed B2C commerce — and now it’s trying to do the same thing in B2B. With the recent launch of Amazon Supply, the e-commerce powerhouse now sells everything from air cylinders to wheels & tires — and they’re just getting started. Many of our B2B
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Why Your B2B Struggles with Marketing

Jul 23rd, 2012 | By
head-wall-frustration

When it comes to marketing, B2B firms seem to gravitate to extremes. Some of them spend all of their time stuck in the mud, internally working and reworking their objectives while never getting much of anything into motion. Other engage in a flurry of activity, continually jumping from one campaign to another without giving much
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