Strategy

How to Use Twitter Seriously in B2B

Nov 12th, 2013 | By
twitter-b2b

Twitter launched its IPO on November 6, 2013 at $26 per share, and TWTR stock rose as high as $50 on the first day of trading. With a market cap of over $20 billion, there must be something to this social media platform – but is it something that B2B enterprises can tap into? The
[continue reading...]



Does Social Media Makes Sense for B2B?

Aug 1st, 2013 | By
Blue bird

Although we like to deny it, we’re often prisoners of our own perspective. Nowhere is this more evident than in the realm of B2B social media marketing. Professional marketers — myself included — have been singing the praises of social media for close to a decade now. It’s easy to understand why. Social media works
[continue reading...]



Get Ready for Adventure! Content Writing Tips from Mark Twain Are Here!

Jun 12th, 2013 | By
mark-twain

If you feel like Huckleberry Finn while trying to write online content, you’re not alone! It can be difficult to navigate through the SEO techniques, content ideas, and grammar rules. Regardless, once you get into the groove of writing good content, it becomes adventurous to captivate new readers. But how exactly do you get into
[continue reading...]



Make Your Ghostwriting Ghostly with Stephen King

May 29th, 2013 | By
stephen-king

When we think of ghostwriters, we often think of “nobodies” whose names will never get the recognition they deserve. This isn’t always the case though – some of the biggest names in publishing started off as ghostwriters. In 1997, when he first began publishing novels, Stephen King was annoyed with the industry stereotype that successful
[continue reading...]



The Realities of Decision-Making with Big Data

Apr 29th, 2013 | By
realities-big-data

A survey by the SAS Institute found that 67% of companies are now using big data in order to gain an edge over their competitors. Their use of analytics has enabled 46% to streamline operations, 36% to identify target customers, and 29% to evaluate employees. Your business’s software systems already collect vast amounts of data,
[continue reading...]



Get Wild with Your Content with Oscar Wilde

Apr 23rd, 2013 | By
Oscar Wilde

If you’ve ever written online content, you know that there are some days when it’s just flat out difficult to “get in the zone” or “mood” to write. However, one of the hallmarks of a good content creator is the ability to pump out content no matter what the circumstance. To do this, you might
[continue reading...]



Does Video Help or Hurt a B2B Company Blog?

Mar 25th, 2013 | By
video-help-hurt

Unless you’re living under a rock, then you’ve probably noticed the recent video (and visual) explosion of content on many B2B company blogs: interviews, vlog posts, product demos, speaking events… it’s all there – and more! Infographics are proudly demonstrating the explosion of “business video,” as are enthusiastic CEO’s and thought leaders. But does video
[continue reading...]



How to Organize a B2B Marketing Department in 2013

Jan 2nd, 2013 | By
marketing-organzation

Today Rand Fishkin published a post in which he suggested companies start thinking in terms of inbound marketing rather than SEO. Here is an excerpt: “But, I think there’s already a trend among early adopters to expand their job descriptions and earn more responsibility and influence in areas that have a significant impact on SEO
[continue reading...]



A 3-in-1 Content Strategy for B2B Sales Cycle Success

Dec 11th, 2012 | By
3-in-1-content-strategy

Maybe it’s the former theology student in me, but I like it when three things are one. Recently, I’ve been thinking about applying a three-in-one content strategy to my B2B clients’ sales cycle. During the past couple of years, as I’ve spent managed a content writing service, I’ve seen a lot of strategies shoot into
[continue reading...]



Good Content Drives a Marketing Agency’s Content Strategy

Nov 28th, 2012 | By
good-content-drives-strategy

Whether you’re a fan or not, you can’t help but be aware that the new James Bond movie, Skyfall, recently hit theaters. I’m not really a car geek, but Skyfall does give me the chance to drive home a personal favorite analogy (no pun intended). Just as every Bond movie has a “Bond girl,” there’s
[continue reading...]