Get Key Insight on U.S. Manufacturing

Dec 10th, 2012 | By

There’s more to American business than Facebook and french fries: manufacturing still matters. To keep your finger on the pulse, try Manufacturing.net, a site that follows eight big manufacturing sectors: Aerospace Automotive Chemical and Petroleum Electrical and Electronics Food and Beverage Heavy Machinery Metals Pharmaceuticals and Biotech Here are four recent articles for your recommended
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Improving the Usability of Forms

Oct 30th, 2012 | By

Customer communications, such as letters, bills, statements and forms are an essential part of any business, and act as a major link between an organisation and its customers. With said communications playing such an important role, it’s essential that organisations make every effort to minimise the burden which these documents impose on those tasked with
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5 Ways to Cut Your Fuel Consumption

Oct 11th, 2012 | By

An automobile, service van or truck can be a costly monthly expense. This is certainly true when it comes to gas and these prices continuing to rise. Luckily, there are five simple ways to cut your fuel consumption. 1. Proper Tire Inflation Until the tires are in need or replacement or there is a flat,
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Making Contracts and T&Cs Easier to Understand

Sep 17th, 2012 | By

When it comes to writing contracts and T&Cs (terms and conditions), many businesses ignore the needs of their customers, and produce content which is off-putting and difficult to understand. This is particularly true within the so called ‘small print’ in contract documents. To make life easier for your customers, follow these five tips for making
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Give Up Your Old Website and Go Social?

Sep 14th, 2012 | By
light saber graphic with clever saying

Your company’s website is hard to maintain, so expensive to update and modify, and so time-consuming… Ugh, just give it up and go all social media all the time! Christian Briggs, writing at Marketing Profs, says the Big-Time Companies (like Skittles and Coca-Cola) are doing it, so you should too: That brings me to a
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Operating Policy Lessons from Restaurant Stakeout

Sep 6th, 2012 | By
customer service telephone answering

I don’t feel like cooking dinner tonight. It’s been a long day and I don’t feel like dealing with the mess. I just want to sit down with my Lovely Bride and have some pizza and beer. Mmm, Chicago-style pizza, that sounds yummy! But I live in New Hampshire and most people here wouldn’t know
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Online Dating and Customer Service

Aug 30th, 2012 | By
facebook status

I listened to a great podcast last week, a conversation between Steve Faktor and Jordan Cooper (probably Not Safe for Work due to gratuitous use of the F word), where they had a long and spot-on discussion of how “normal people” use technology. Or, more accurately, how they don’t use technology. Cooper recounts a tale
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Show Me Your Marketing Calendar

Aug 23rd, 2012 | By
little girl with a broom on the beach

How are you doing keeping up with your Marketing Calendar? Are your promotions and Social Media campaigns on track? Do you have everything in place for the big Labor Day weekend? No? You don’t have a Marketing Calendar? That’s okay, while there are thousands and thousands of articles online about them, most small businesses don’t
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B2B Challenges – Keeping Up with Your Marketspace

Aug 16th, 2012 | By

On top of everything else that you do to keep your business running smoothly you need to do a lot of reading. Who is changing jobs? What new products and services are your competitors offering? Which of your competitors are expanding into new markets, which are shutting down facilities? There is a lot to keep
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Hello There and Thank You for Your Attention!

Aug 9th, 2012 | By
Stephen P Smith Social Media Literacy Presentation

Hi! My name is Stephen Smith and I am very excited to have been invited to contribute to this site. My background in the world of online business lies mostly in the realm of Productivity and Small Business Marketing. I am looking forward to sharing some of what I have learned in the past few
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