How to Make Content Marketing Pay Off in B2B

Aug 8th, 2012 | By
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In this 6-minute video, Lauren Carlson from CRM Software TV interviews content marketer Joe Chernov, who touches on several points of great significance to B2Bs. Give it a look: All of Joe’s insights are tremendous, but I’d like to elaborate just a bit on three points that B2Bs should pay particular attention to. 1. Less
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3 Reasons B2Bs Should Be Using Mobile To Impact Their Marketing

Aug 6th, 2012 | By
The mobile revolution is here.

With more and more people using smartphones and tablets to get online, it’s easy to see that mobile is the way of the future. It’s also changing how and where business professionals communicate and how and why they interact with B2B brands. Here are three reasons why B2B companies should elevate mobile marketing sooner than
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Why B2Bs Should Be on Google+

Jul 26th, 2012 | By

When Google+ first launched, it was met with skepticism—but today, it offers too many benefits to ignore, especially in the B2B realm. How can Google+ help your company? Will it really change your traffic or search results? Is it worth your time? In a word, yes. Take a look at these reasons for giving Google+
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5 Ways Twitter Can Benefit Your B2B Brand

Jul 25th, 2012 | By

At least a quarter of Twitter users are already connecting with brands on Twitter—are you tapping into that potential audience? You don’t have to be a restaurant or clothing store to find benefits from this constantly updated social media network. In fact, many B2B brands are discovering, to their surprise, that Twitter has a lot
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