Why You Should Never Edit Your Own Writing

Oct 22nd, 2012 | By

Now that marketers are bullish about content marketing, B2Bs need to pay attention to quality as never before. Quality writing requires quality editing, and quality editing can only be done by someone other than the writer. Here’s why. Clarity Situation One. If you’re writing something, presumably you know what you’re talking about. However, what is
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How to Generate Quality B2B Leads from LinkedIn

Oct 10th, 2012 | By

In the world of B2B sales, LinkedIn is a goldmine. Although the network is most frequently thought of as a job seeker’s resource, it’s actually a powerful resource for B2B marketers as well. LinkedIn gives brands a way to connect with prospects, share content that supports business goals and more. Do you know how to
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6 Big Brand Tips to Grow Your Small Business Blog

Oct 9th, 2012 | By

Between running your business, staying on top of leads, and putting out fires, I know your business blog can easily fall to the wayside. As a B2B business owner and blogger, I totally get it! However, I’ve found with my team that leveraging our industry’s big brands in our blog posts is a great way
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B2B Insights Contributor Heidi Thorne to Host Webinar on Social Media for B2B on October 17

Oct 8th, 2012 | By

B2B Insights contributing columnist Heidi Thorne, of Thorne Communications LLC, will be hosting a Social Media for B2B: Avoiding the ROI Black Hole webinar on Wednesday, October 17, from 1:00 p.m. to 2:00 p.m. Central Time (US). The webinar is being sponsored by, a resource site offering webinars and videos for professionals and their communities.
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Does Your Website Convey Your Brand?

Oct 3rd, 2012 | By

Your website is your most powerful online marketing tool—are you making the most of it? With the right strategy, your website will do more than provide information; it will communicate and strengthen your brand. Here are some tips for using your website to convey your brand well! STEP ONE: Define Your Brand Before you can
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How B2Bs Should Use Social Media

Oct 1st, 2012 | By

B2Bs can take advantage of social media, but not in the same way B2Cs do. It’s very important to understand this; otherwise, a B2B can easily go down the wrong path and incorrectly, and perhaps disastrously, conclude that social media is irrelevant. What Works for B2B in Social Media Generally speaking, B2Cs cast a very
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10 Essential B2B Copywriting Tips

Sep 26th, 2012 | By

Who should read this: Aspiring B2B copywriters and people who hire B2B copywriters. What you will learn: How to write like a pro; what to look for in a pro. It’s not easy for inexperienced copywriters to write for B2B. Unless the writer has experience in some B2B sector, chances are the only business language
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Marketing Video or Marketing With Video – Which is Better?

Sep 12th, 2012 | By

Without looking at these videos on my channel on YouTube, guess which one cost more to produce? Heidi Thorne on Promo With Purpose – 283 Views (Posted October 2009) Debossed Promotional Product Decorating Explained – 663 Views (Posted March 2011) Compressed T-Shirts: Cure for the Common T-Shirt – 10,223 Views (Posted May 2010) Okay, you
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Best Lead-Nurturing Tools + Resources

Sep 10th, 2012 | By

Your whole marketing campaign, from your website to your social media profiles, is designed to bring in new leads. But then what happens? Do your leads become sales, or do they get forgotten? The fact is, most leads don’t close right away—that’s where lead nurturing comes into play. And to simply the process, today’s marketplace
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Why Content Marketing Is Different for B2B

Sep 4th, 2012 | By

So, let’s say you’re expanding your business, and you’re shifting your focus to a new market segment. Your company built its success on B2C content marketing that worked, and your expertise helped you sell. Your new aim is for a B2B market, and you start out by using all of your tested and proven B2C
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