Marketing

How to Use White Papers for B2B Online Lead Generation

Mar 4th, 2013 | By
whitepapers-increase-leads

Many B2B marketing teams employ white papers as a means of generating new leads or contacts for their marketing funnels. White papers are known to generate a carefully selected and targeted prospect that can be nurtured and moved along in the buying process. However, a white paper’s marketing campaign needs some fuel to truly generate
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How Product Label Colors Influence Shoppers

Feb 27th, 2013 | By
product-labeling-colors

Market researchers spend a great deal of time trying to figure out how the colors on product labels influence shoppers. In the United States, nearly $7 billion is spent in marketing research, and that number soars to over $17 billion worldwide. You might not even think about product label colors, but the odds are good
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3 Questions that Determine Whether You Need a New Website

Feb 9th, 2013 | By
3-questions-new-website

How can you tell if your company website is great, adequate or a disaster? To find out, you don’t need a committee or a task force. All you need to do is ask yourself three questions. If your response to any of them is negative, you need to significantly upgrade your existing site or build
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B2B Demand Generation Survey Results and Analysis

Jan 14th, 2013 | By
Email marketing and SEO rate high for lead generation.

Traditional forms of marketing, such as direct mail, print and television advertising, continue to fall out of favor with business-to-business marketers, according to our recently-released Software Advice report. We received responses from 155 primarily executive-level marketers in a poll we called the B2B Demand Generation Benchmark Survey. They were asked about spending plans for the
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For B2Bs, Guest Blogging Beats Having a Blog

Jan 9th, 2013 | By
blogging strategy

Many B2Bs are better off concentrating on guest blogging than maintaining an onsite blog. Here are my reasons. 1. Brand exposure Unless your blog is attracting a huge audience, you’re better off putting your content on sites that already have huge audiences. Not only will those huge audiences increase your brand awareness, these readers may
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Top B2B Marketing Developments for 2013

Dec 13th, 2012 | By
content-marketing-for-b2b

Marketing developments sometimes take us by surprise: Few predicted how violently Google was going to upset the SEO apple cart in 2012. 2013, however, figures to be a different story. This time, we have a pretty good idea about what changes to expect and how to take advantage of them. Here’s what’s topping my list.
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A Great Example of B2B Humor

Dec 12th, 2012 | By
sikich-christmas-card-front-cover

This morning a Christmas card came in the mail that really caught my attention … and then had me laughing out loud. It was created by the folks at Sikich — an accounting firm that also happens to have a marketing division. The card has all the elements of effective B2B humor: It’s subtle It’s
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No DIY SM for B2B

Dec 6th, 2012 | By
Watch Out for Social Media Amateurs

(If you don’t understand the title of this post you should definitely read it. Do-it-yourself social media can spell disaster for B2B firms. — The Editor.) Social media. It’s great. It’s all around us and everyone seems to be on it. You’re grandmother, your neighbor’s dog, even a pickle has more ‘likes’ than Nickelback. Gone
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5 Blogging Strategies for Marketing Your Marketing Agency

Nov 20th, 2012 | By
good-content-drives-strategy

Marketing agencies can fall under a lot of pressure. You’re kind of like the pastor of a church. As you preach good marketing practices from your office pulpit, you have to make sure you’re following your own advice. Otherwise, you look like a sham! After all, you’ve got dozens (or hundreds) of clients, whose every
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Take the 2012 B2B Demand Generation Benchmark Survey

Nov 1st, 2012 | By
Demand Generation Survey

B2B Marketers, Unite! Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? Research firm Software Advice launched a survey to answer these questions and more. If you are a B2B marketer, you’re invited to participate. After the report comes out next month, we
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