Marketing

Luxury B2B Marketing Lessons from the Ritz-Carlton

Jul 2nd, 2013 | By
Steps with red carpet

Let’s imagine that you and your family are taking a road trip in the family van when suddenly the gas light pops on. As you veer off the nearest exit, there are two gas stations across the road from each other. One is a Pilot station with a rather spacious and well-lit convenience store while
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Video: How to Create the Best B2B Video Blogs on the Planet

Jun 18th, 2013 | By
video icon

Here’s a new video from our friend Andy Harvard — simple tips for making an effective B2B video. ________________________________________________________________________________ Video Transcript How To Create The Best B2B Video Blogs On The Planet Why Create A B2B Video Blog A video blog is a great way to showcase your brand or business as an approachable and
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8 Content and Blogging Tips from Kurt Vonnegut

May 23rd, 2013 | By
kurt-vonnegut

Kurt Vonnegut is the mastermind of seamlessly weaving satire, science fiction, and snappy lines into his writing. His brilliant use of language and ideas made him one of the most celebrated modern authors. In fact, aspiring authors everywhere use Vonnegut’s eight tips for creative writing as their creative bible. Okay, so you’re probably thinking, how
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Content Marketing: The Best Strategy For Winning Over Woman-Owned Businesses

Apr 22nd, 2013 | By
b2b-target-moms

Woman-focused marketing is typically associated with B2C transactions – it’s likely familiar to you from “pinkified” yogurt commercials and gaffes like the recent BIC pens for women debacle. But figuring out how to effectively market to women is hugely important for B2B companies as well. Let’s take a look at why this should be a
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A Surprising B2B Content Target Demographic: Moms

Apr 8th, 2013 | By
market-to-woman-owned-businesses

Crafting a new B2B, social-media driven content marketing campaign? You’re probably running through a list of the demographic categories that will be most useful to target: Millennial entrepreneurs, hip startups, maybe tech companies run by young professionals who are constantly checking their phones for the latest updates – the people who are going to push
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Viral B2B Content: Creativity & Social Engagement

Apr 4th, 2013 | By

B2B content marketers seem to get the shaft, don’t they? After all, most B2B products or services aren’t exactly sexy or cool. Rather, they provide those fundamental necessities that – according to most people – just aren’t that fun to market: mainframes, CRM software, etc. Wrong. B2B content can be sexy and cool. It starts
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Google+ Now Makes B2B Blogging More Important Than Ever

Apr 4th, 2013 | By

Did you know that Google+ is officially the second largest social network worldwide? If you’re like most B2B companies, then you might be thinking… but, it’s not for us. I’d like to persuade you otherwise. Google+ may be great for individual and B2C bloggers, but it’s every bit as useful for B2B bloggers. Here’s why…
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Why B2B Companies Need to Start Blogging NOW

Mar 20th, 2013 | By
A long time ago, in a content galaxy far, far away ...

We’ve all read about the benefits of blogging. Numerous times. However, in the world of B2B business, it’s easy to think, “That doesn’t apply to me. It’s all of those B2C companies that should be doing the blogging.” False. I can’t emphasize enough how critical it is that B2B companies start blogging today. As all
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Guest Posting and the Return to High School English

Mar 18th, 2013 | By
Blog writing tips

Anyone who has spent any time blogging is familiar with guest posting. Perhaps you see it as it started; a great opportunity for bloggers to share their knowledge with new audiences and draw traffic to their sites. Or perhaps you have been jaded by bad experiences and associate the term “guest post” with spammy outreach
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5 Most Liked Brands on Facebook w/ 5 B2B Lessons

Mar 12th, 2013 | By
Unknown

If you have even the least bit of interest in getting your B2B company on Facebook, then you probably already have some ideas. After all, this topic has been all but exhausted with tips and suggestions, some of my favorite being this piece from Social Media Examiner and this older post from HubSpot. While a
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