Happy Hour

Top 10 Grammar Tips for Every Business

May 16th, 2013 | By
HAPPY HOUR

We’ve all gone through those boring English classes in school. While some grammar lessons stick with us and others don’t, it’s important for businesses to remember that all it takes is one wrong letter or word to step into a public relations gaffe. Consider the two following statements. Our business is proud to lend an
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(Rubber) Erasing Past Mistakes

Apr 18th, 2013 | By
HAPPY HOUR

Mistakes happen in writing and in life, so it’s awfully handy to have an eraser around to get rid of errors and make a fresh start when possible. Long before the desktop computer, laptop, smartphone, or eReader tablet was in existence, people actually jotted down inspirations and even complete articles, stories, and novels with a
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Top 10 B2B Website Weaknesses

Apr 10th, 2013 | By
Unknown

A brief web dev rant. On the whole, B2B websites leave a lot to be desired. Some are weak in their own unique ways, but more often, they share the same problems, each having a ruinous effect on the site’s ability to make a good impression and generate leads. Here is the rundown. Awful optimization.
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Merry March Morsels

Mar 28th, 2013 | By
HAPPY HOUR

Here in Chicago, St. Patrick’s Day is the holiday highlight of March — we even turn the Chicago River green. It’s a great local tradition, though I think the copywriter slightly overstates the case: “A modern day miracle occurs each year as part of the St. Patricks (sic) Day Parade celebration when the Chicago River
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March Madness: Ten Tourney Trivia Tidbits

Mar 22nd, 2013 | By
HAPPY HOUR

The Division I Men’s Basketball Championship is one of the most popular sporting events in the U.S. Forget about getting any B2B work done during the tournament; everybody is too busy watching the games and betting on them. Here is the tournament TV schedule if you are interested. To celebrate the occasion, I pulled together
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The Ides of March Meows

Mar 15th, 2013 | By
HAPPY HOUR

Happy Friday, Happy March 15, Happy Ides of March. You may know the Ides of March (44 B.C.) was the day Julius Caesar was assassinated by a group of knife-wielding conspirators. What you may not know is the site of Caesar’s assassination, The Theatre of Pompey, is now an enormous shelter for the stray cats
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Results Are Driving Me Crazy

Mar 8th, 2013 | By
Unknown

A Copywriter’s Rant Companies can’t resist the urge to talk, especially when they have nothing to say. Unfortunately, verbal mush is not marketing. Here’s an example I stumbled across this week. A website’s home page boasted not once, but twice: We deliver results. What does that mean, exactly? Is it an attempt to differentiate the
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Fun February Facts

Feb 22nd, 2013 | By
HAPPY HOUR

February plays host to Groundhog Day, Valentine’s Day, National Tooth Fairy Day, and every four years, Leap Day. In recent years, February has become home to the Super Bowl, but that honor may be ceded to March the way NFL seasons keep expanding. The month’s name comes from the Latin word februum, which means purification.
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Unusual Leisure Reading Recommendations

Feb 15th, 2013 | By
HAPPY HOUR

Looking for a good read with no conceivable connection to B2B? Tired of the same old, same old? Here are a few options off the beaten track to help you get through these dreary winter days. “LITIGATION, n. A machine which you go into as a pig and come out of as a sausage.” “REFORM,
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5 Content Marketing Lessons from Breaking Bad

Feb 8th, 2013 | By
HAPPY HOUR

We’ve added a new Happy Hour category to B2B Insights, which will appear from time to time on Fridays to help you ease into the weekend. Today’s Happy Hour installment is devoted to content marketing, one of the hottest topics going in the marketing space. It’s new, it’s complicated, it’s confusing — and, it’s something
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