Bill Welter is the president of Adaptive Strategies, Inc., a small business that specializes in the application of critical and strategic thinking for business leaders and professionals. Bill has written four books, conducts workshops, and coaches. Click here for an overview of Adaptive Strategies, Inc.
Heidi Thorne is a promotional marketing expert, speaker and author of five books. She has over 25 years experience in sales, advertising, marketing and public relations, including a decade in the hospitality and trade show industries. Follow Heidi on Twitter at @heidithorne or her blog on mobile marketing at MessagingMarketing.com.
Kaitlyn Ytterberg is a writer for Officite, a leading provider of websites and online marketing for the medical community. Officite specializes in Internet marketing and practice website design for all healthcare specialties, including dentists, midwives and gastroenterologists. Services span from SEO and social media to reputation management, blogging and mobile websites. Learn more at www.officite.com.
Shanna Mallon is a freelance copywriter who regularly writes and blogs about B2B topics. She's been active in social media since 2008. Connect with Shanna on Twitter: @foodloves.
B2B Insights Contributor
Contributors to B2B Insights are actively engaged in a B2B enterprise, or are experienced B2B writers. If you're interested in becoming a contributor, contact the editor.