A Great Example of B2B Humor
This morning a Christmas card came in the mail that really caught my attention … and then had me laughing out loud. It was created by the folks at Sikich — an accounting firm that also happens to have a marketing division.
The card has all the elements of effective B2B humor:
- It’s subtle
- It’s clever
- It’s unique
- It’s extremely well executed (read the copy!)
- It’s not offensive in any way
- It ties in perfectly to the marketing’s groups core services and competencies
If an accounting firm can take a lighthearted approach … maybe you can, too. Humor strengthens relationships and creates conversation, as evidenced by this blog post!
Click on the images below to get a better look:
All images ©Sikich