A Great Example of B2B Humor

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This morning a Christmas card came in the mail that really caught my attention … and then had me laughing out loud. It was created by the folks at Sikich — an accounting firm that also happens to have a marketing division.

The card has all the elements of effective B2B humor:

  • It’s subtle
  • It’s clever
  • It’s unique
  • It’s extremely well executed (read the copy!)
  • It’s not offensive in any way
  • It ties in perfectly to the marketing’s groups core services and competencies

If an accounting firm can take a lighthearted approach … maybe you can, too. Humor strengthens relationships and creates conversation, as evidenced by this blog post!

Click on the images below to get a better look:

FRONT COVER:

INTERIOR:

BACK COVER:

All images ©Sikich

About Brad Shorr

Brad Shorr has more than 25 years of B2B experience in the packaging industry. He is a writer, blogger and content marketing specialist who has been active in social media since 2005. Connect with Brad on Twitter: @bradshorr.

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