6 Email Mistakes for Businesses to Avoid

By

The lesson has been the same for years: Once something goes into writing, it can’t be unsaid.

But when even high-ranking public officials are ensnared in an email controversy, it’s clear the lessons haven’t completely sunk in for everybody yet.

While you know not to put personal matters in an email to a business partner or business talk into personal emails, there are more subtle ways to be tripped up.

With that in mind, here are six tips to think about before hitting Send.

1. What are you really saying?

“Done … thanks!” might seem like a harmless phrase, but it was enough to drag one company into court. When one party emailed these two words in response to a contract proposal, the recipient assumed they had an official contract. When the deal later fell through, he sued for breach of contract. Make sure your written words are crystal clear. If you want to be even safer, include a line in your email signature stating nothing in the above document should be interpreted as an official agreement. That still belongs on old fashioned paper and ink.

2. Keep a small circle

Over-copying – putting more recipients on an email than is necessary – isn’t just annoying when the reply-all messages start flying in. It’s also dangerous from a business perspective.  If a recipient thinks everyone on the list is able to help with an issue, they might start emailing them individually with questions or problems. The result: Unofficial one-on-one conversations you’re not aware of, let alone able to monitor.

3. BCC is better than CC

If you need to fill another person in on your conversation, use the blind carbon copy feature. The mysterious appearance of a third email address is likely to send up red flags to other business people who will wonder why what they’re saying is suddenly being “watched.”

4. Read twice, reply once

Email always seems to come when you’re busiest. Most pros get the urge to reply right away so they can get back to what they were doing. But it pays to read the message again: Are you really sure you understand what they were looking for? Are you answering the right question?
The extra ten seconds you take before replying can save you from an awkward follow-up email later.

5. Yup … It’s still forever

As stated above, anything you send over email lasts forever. There are no second chances or mea culpas for that message you sent by mistake.
Take your time writing an email. Choose each word carefully and make sure it can only be interpreted the way you intended it to. Edit out any jokes or comments that have the potential to be misinterpreted or taken the wrong way.

The best rule of thumb

If you wouldn’t want to read what you said on the front page of The New York Times, don’t say it in an email.

About the Author

David King is editor of The Information Technology Advisor newsletter, published by Progressive Business Publications, where he covers technology’s impact on business.  Connect with Progressive Business on LinkedIn or view employee reviews on Glassdoor.

About B2B Insights Contributor

Contributors to B2B Insights are actively engaged in a B2B enterprise, or are experienced B2B writers. If you're interested in becoming a contributor, contact the editor.

More posts by

Comments are closed.