Archive for February 2014

Every B2B Should Hire a Writer

Feb 17th, 2014 | By

Every B2B should hire a writer. I’ve been saying this for almost 10 years. Throughout that time, precious few B2Bs have done so. Today, B2Bs that fail to build an internal writing team fall into one of two categories: Some B2Bs fail to see that virtually all marketing involves writing. Marketing is communication. To outsource
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How to Make Link Love

Feb 13th, 2014 | By

The world of search rankings and link values changes often, but one thing remains true: High quality, relevant links are important. When your website links to another leader in your industry, either by way of reference or in a feature-style post, you add value for your readers, build a sense of rapport with that other
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How Wires and Cables Can Make or Break Your Business

Feb 10th, 2014 | By

Wires and cables play a huge part in everyday business operations. They have their obvious applications, such as electricity and data transfer, but other industries rely on cables and wires to run efficiently on a daily basis. The durability of the cables, wires and associated components is also incredibly important when it comes to operations,
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Sun Protection for Your Employees

Feb 3rd, 2014 | By

Most people know that it’s important to put on sunscreen before spending a long day at the beach. However, it can be easy to forget about sun protection while on the job. Working outdoors for part or most of the day puts employees at a high risk for sunburn, blistering, skin aging, heat exhaustion and
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