Archive for December 2013

How Experts Confront the Content Challenges of B2B Websites

Dec 30th, 2013 | By

Whenever B2B businesses set out to create lead-generating websites there’s a less than delicate dance that occurs over how much and what style of content to include on the site. B2B websites generally have simple, well-defined goals that all end up in the same place: to drive leads and convert them to sales. Some sites
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The 12 Clients of Christmas

Dec 16th, 2013 | By

Ever wonder what would happen if Clark Griswold contacted your agency inquiring about a new website to market his house with a “grand total of 25,000 imported Italian twinkle lights?” How about if Rudolph wanted a website to sell the best LED light bulbs for those Chicago Winter storms? Client interactions for any marketing B2B
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5 Top B2B Internet Marketing FAQs

Dec 3rd, 2013 | By

Roughly in order of popularity, here are five marketing FAQs I hear at Straight North in my role as Director of B2B Marketing. (In terms of importance, I’d probably rank them the other way around.) 1. How can we use social media? This is a tough question, because the answer varies depending on a wide
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