Archive for August 2013

How to Lose Words and Gain Clients

Aug 26th, 2013 | By
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It may seem counterintuitive, but the quickest way to make the most out of content marketing might be to write fewer words. Many B2B companies spend a considerable amount of time, not to mention budget, on outfitting their websites with extensive blogs, guides, and sundry other texts. And while canning your content writing strategy entirely
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Understanding the 3 Stages of Content Marketing in the B2B Conversion Cycle

Aug 19th, 2013 | By

Higher conversion rates – it’s the Holy Grail of any B2B operation. While most business owners know that content marketing is a key to conversion success, very few understand exactly how it works. By familiarizing yourself with the 3 ways content marketing warms-up prospective clients for the eventual sale, you’ll be able to maximize this
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Does Social Media Makes Sense for B2B?

Aug 1st, 2013 | By
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Although we like to deny it, we’re often prisoners of our own perspective. Nowhere is this more evident than in the realm of B2B social media marketing. Professional marketers — myself included — have been singing the praises of social media for close to a decade now. It’s easy to understand why. Social media works
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