Archive for August 2013

How to Lose Words and Gain Clients

Aug 26th, 2013 | By
Blah - Speech Bubble Background

It may seem counterintuitive, but the quickest way to make the most out of content marketing might be to write fewer words. Many B2B companies spend a considerable amount of time, not to mention budget, on outfitting their websites with extensive blogs, guides, and sundry other texts. And while canning your content writing strategy entirely
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Understanding the 3 Stages of Content Marketing in the B2B Conversion Cycle

Aug 19th, 2013 | By
copywriting-tips

Higher conversion rates – it’s the Holy Grail of any B2B operation. While most business owners know that content marketing is a key to conversion success, very few understand exactly how it works. By familiarizing yourself with the 3 ways content marketing warms-up prospective clients for the eventual sale, you’ll be able to maximize this
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Does Social Media Makes Sense for B2B?

Aug 1st, 2013 | By
Blue bird

Although we like to deny it, we’re often prisoners of our own perspective. Nowhere is this more evident than in the realm of B2B social media marketing. Professional marketers — myself included — have been singing the praises of social media for close to a decade now. It’s easy to understand why. Social media works
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