Archive for April 2013

A Surprising B2B Content Target Demographic: Moms

Apr 8th, 2013 | By
market-to-woman-owned-businesses

Crafting a new B2B, social-media driven content marketing campaign? You’re probably running through a list of the demographic categories that will be most useful to target: Millennial entrepreneurs, hip startups, maybe tech companies run by young professionals who are constantly checking their phones for the latest updates – the people who are going to push
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What FedEx Can Teach You About B2B vs. B2C Selling

Apr 5th, 2013 | By

Very few businesses have to balance capabilities for both B2B and B2C conversions, yet FedEx handles both markets with ease. If your business serves both types of customers, then FedEx is a fine role model for the way you’ll want to do business. Even if you only serve one or the other, learning the emotional
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Why eBay is the Worst Example of B2B Relationships

Apr 5th, 2013 | By

As the world’s largest online auction site, you’d think eBay would have more sense and tact in their B2B relationships. Despite their prominent presence, however, eBay has carelessly handled the way they relate to other brands. Whether it’s Google Adwords or a competitor such as Amazon, eBay has been sloppy in handling their public relations.
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Viral B2B Content: Creativity & Social Engagement

Apr 4th, 2013 | By

B2B content marketers seem to get the shaft, don’t they? After all, most B2B products or services aren’t exactly sexy or cool. Rather, they provide those fundamental necessities that – according to most people – just aren’t that fun to market: mainframes, CRM software, etc. Wrong. B2B content can be sexy and cool. It starts
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Google+ Now Makes B2B Blogging More Important Than Ever

Apr 4th, 2013 | By

Did you know that Google+ is officially the second largest social network worldwide? If you’re like most B2B companies, then you might be thinking… but, it’s not for us. I’d like to persuade you otherwise. Google+ may be great for individual and B2C bloggers, but it’s every bit as useful for B2B bloggers. Here’s why…
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Can Apple Succeed in the Television Business?

Apr 3rd, 2013 | By
b2b-apple-tv

Having revolutionized the way people purchase music and having created a revolution in the tablet industry, Apple is rumored to be turning its sights to the realm of television. Naturally, the Cupertino-based company isn’t commenting on those rumors, but industry observers feel that Apple is definitely looking to television as the new frontier to conquer.
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When Is Hybrid Cloud Storage Right for Your Business?

Apr 2nd, 2013 | By
cloud-storage

Hybrid cloud storage is becoming ever more popular, as organizations look to take advantage of the benefits of public and private clouds while mitigating the drawbacks. Public clouds offer a pay-as-you go financial model as well as easy scalability to deal with spikes in demand. A public cloud solution is also very cost-effective, since organizations
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A Guide to Making Unpopular Decisions

Apr 1st, 2013 | By
unpopular-decisions

You may remember from previous pieces here that I was pretty distraught, at the age of 10, when my favourite footballer, Gary Lineker, was sold to Barcelona for a club record £2.8m. The same was true, to a lesser extent, when Wayne Rooney was sold to Manchester United for £25m many, many years later. Everton’s
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