Archive for March 2013

Merry March Morsels

Mar 28th, 2013 | By
HAPPY HOUR

Here in Chicago, St. Patrick’s Day is the holiday highlight of March — we even turn the Chicago River green. It’s a great local tradition, though I think the copywriter slightly overstates the case: “A modern day miracle occurs each year as part of the St. Patricks (sic) Day Parade celebration when the Chicago River
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Does Video Help or Hurt a B2B Company Blog?

Mar 25th, 2013 | By
video-help-hurt

Unless you’re living under a rock, then you’ve probably noticed the recent video (and visual) explosion of content on many B2B company blogs: interviews, vlog posts, product demos, speaking events… it’s all there – and more! Infographics are proudly demonstrating the explosion of “business video,” as are enthusiastic CEO’s and thought leaders. But does video
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March Madness: Ten Tourney Trivia Tidbits

Mar 22nd, 2013 | By
HAPPY HOUR

The Division I Men’s Basketball Championship is one of the most popular sporting events in the U.S. Forget about getting any B2B work done during the tournament; everybody is too busy watching the games and betting on them. Here is the tournament TV schedule if you are interested. To celebrate the occasion, I pulled together
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Why B2B Companies Need to Start Blogging NOW

Mar 20th, 2013 | By
A long time ago, in a content galaxy far, far away ...

We’ve all read about the benefits of blogging. Numerous times. However, in the world of B2B business, it’s easy to think, “That doesn’t apply to me. It’s all of those B2C companies that should be doing the blogging.” False. I can’t emphasize enough how critical it is that B2B companies start blogging today. As all
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Guest Posting and the Return to High School English

Mar 18th, 2013 | By
Blog writing tips

Anyone who has spent any time blogging is familiar with guest posting. Perhaps you see it as it started; a great opportunity for bloggers to share their knowledge with new audiences and draw traffic to their sites. Or perhaps you have been jaded by bad experiences and associate the term “guest post” with spammy outreach
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The Ides of March Meows

Mar 15th, 2013 | By
HAPPY HOUR

Happy Friday, Happy March 15, Happy Ides of March. You may know the Ides of March (44 B.C.) was the day Julius Caesar was assassinated by a group of knife-wielding conspirators. What you may not know is the site of Caesar’s assassination, The Theatre of Pompey, is now an enormous shelter for the stray cats
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5 Most Liked Brands on Facebook w/ 5 B2B Lessons

Mar 12th, 2013 | By
Unknown

If you have even the least bit of interest in getting your B2B company on Facebook, then you probably already have some ideas. After all, this topic has been all but exhausted with tips and suggestions, some of my favorite being this piece from Social Media Examiner and this older post from HubSpot. While a
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Results Are Driving Me Crazy

Mar 8th, 2013 | By
Unknown

A Copywriter’s Rant Companies can’t resist the urge to talk, especially when they have nothing to say. Unfortunately, verbal mush is not marketing. Here’s an example I stumbled across this week. A website’s home page boasted not once, but twice: We deliver results. What does that mean, exactly? Is it an attempt to differentiate the
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Why We Believe in Business as Mission

Mar 7th, 2013 | By
business-as-mission-final

When the Occupy Wall Street movement attracted national attention, many people wrongly assumed that the purpose of business was to make money at any cost. When outrageous salaries were posted so that the public could see what some industries were paying and some executives were earning, outrage among the common man grew. At PacMoore, we
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How to Use White Papers for B2B Online Lead Generation

Mar 4th, 2013 | By
whitepapers-increase-leads

Many B2B marketing teams employ white papers as a means of generating new leads or contacts for their marketing funnels. White papers are known to generate a carefully selected and targeted prospect that can be nurtured and moved along in the buying process. However, a white paper’s marketing campaign needs some fuel to truly generate
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