Archive for February 2013

How Product Label Colors Influence Shoppers

Feb 27th, 2013 | By

Market researchers spend a great deal of time trying to figure out how the colors on product labels influence shoppers. In the United States, nearly $7 billion is spent in marketing research, and that number soars to over $17 billion worldwide. You might not even think about product label colors, but the odds are good
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5 Vital Tips for Writing Your Resume

Feb 26th, 2013 | By

Your resume: a short, simple document that must say so much if you want to get that job. It’s more than just words on a page; it’s the first glimpse potential employers have of you, which means you have only one chance to get it right. But how do you know if you “got it
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Fun February Facts

Feb 22nd, 2013 | By

February plays host to Groundhog Day, Valentine’s Day, National Tooth Fairy Day, and every four years, Leap Day. In recent years, February has become home to the Super Bowl, but that honor may be ceded to March the way NFL seasons keep expanding. The month’s name comes from the Latin word februum, which means purification.
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Insuring Intellectual Property Basics

Feb 20th, 2013 | By

In any fiercely competitive market, it becomes a top priority for any company to protect its assets.  As many businesses extend and continue to extend into the digital realm and make themselves known to significantly larger audiences, it also brings its risks.  For many businesses, their intellectual property (IP) is their livelihood and to have
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Hire for Personality

Feb 18th, 2013 | By

The eternal question – how do you build a team? Anyone with a keen eye on baseball, and notably the Boston Red Sox, will know that there is more than one way to build a successful team. Do you pay big bucks to get the best guys on the market? Or do you look for
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Unusual Leisure Reading Recommendations

Feb 15th, 2013 | By

Looking for a good read with no conceivable connection to B2B? Tired of the same old, same old? Here are a few options off the beaten track to help you get through these dreary winter days. “LITIGATION, n. A machine which you go into as a pig and come out of as a sausage.” “REFORM,
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3 Questions that Determine Whether You Need a New Website

Feb 9th, 2013 | By

How can you tell if your company website is great, adequate or a disaster? To find out, you don’t need a committee or a task force. All you need to do is ask yourself three questions. If your response to any of them is negative, you need to significantly upgrade your existing site or build
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5 Content Marketing Lessons from Breaking Bad

Feb 8th, 2013 | By

We’ve added a new Happy Hour category to B2B Insights, which will appear from time to time on Fridays to help you ease into the weekend. Today’s Happy Hour installment is devoted to content marketing, one of the hottest topics going in the marketing space. It’s new, it’s complicated, it’s confusing — and, it’s something
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3 Things Sales Reps Can Learn from Marketers

Feb 4th, 2013 | By

Here’s one way to think about sales versus marketing: Sales reps are people pleasers Marketers are crowd pleasers Let’s explore this. Sales reps focus on relationships. They concentrate on doing and saying whatever is required by the dynamics of the situation with which they are dealing. They might be pushy in one case and passive
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