Archive for January 2013

3 Social Media Tips for B2B Recruiters

Jan 28th, 2013 | By

Social media has been known to be an effective sales tool for many B2B companies. However, social media can also be an effective recruitment tool for B2B recruiters. In fact, 92 percent of job recruiters now use social media to find qualified candidates. According to Jobvite, this is the breakdown on the top social media sites used by
[continue reading...]

Warning Signs in the Workplace

Jan 23rd, 2013 | By
Worried man

The workplace may be one of the few places that you interact closely with individuals on a daily basis that you would otherwise never come into contact with. The larger your company, the greater mix of personalities you will encounter. It may be a sensitive subject, but workplace violence and signs of a troublesome employee
[continue reading...]

Talent Management: Most of Us Are Average

Jan 22nd, 2013 | By
Gary Lineker

Those who know me will know that I’m a lifelong fan of Everton – an English Premier League football club that tends to live off its past. I’m with them during the ups and the downs, and the very downs. But above all, I’ve been with them regardless of the personnel. We’ve had great players,
[continue reading...]

B2B Demand Generation Survey Results and Analysis

Jan 14th, 2013 | By
Email marketing and SEO rate high for lead generation.

Traditional forms of marketing, such as direct mail, print and television advertising, continue to fall out of favor with business-to-business marketers, according to our recently-released Software Advice report. We received responses from 155 primarily executive-level marketers in a poll we called the B2B Demand Generation Benchmark Survey. They were asked about spending plans for the
[continue reading...]

For B2Bs, Guest Blogging Beats Having a Blog

Jan 9th, 2013 | By
blogging strategy

Many B2Bs are better off concentrating on guest blogging than maintaining an onsite blog. Here are my reasons. 1. Brand exposure Unless your blog is attracting a huge audience, you’re better off putting your content on sites that already have huge audiences. Not only will those huge audiences increase your brand awareness, these readers may
[continue reading...]

Will HR Go Back to Basics and Unplug in 2013?

Jan 3rd, 2013 | By
Be there.

The race towards self service appears to have come to a head, and businesses large and small are using HR service centres to deal with HR administration almost as a de facto arrangement now. This is a long distance from where we were, say, just five years ago where the Service Centre was but a
[continue reading...]

How to Organize a B2B Marketing Department in 2013

Jan 2nd, 2013 | By

Today Rand Fishkin published a post in which he suggested companies start thinking in terms of inbound marketing rather than SEO. Here is an excerpt: “But, I think there’s already a trend among early adopters to expand their job descriptions and earn more responsibility and influence in areas that have a significant impact on SEO
[continue reading...]

Dissecting the Tradeshow Booth

Jan 2nd, 2013 | By

Are you going to do it? Are you jumping in with both feet to make the most out of your experience at a tradeshow? Well, don’t show up unprepared. Many exhibitors have been around for a long time and know exactly what they are doing. But even if this is your first time with a
[continue reading...]