Archive for December 2012

Using the Myers-Briggs Type Indicator to Improve Teamwork

Dec 20th, 2012 | By
Best Friends

If you work in human resources, you are probably faced with a never ending series of problems that are incredibly common yet very hard to solve — for instance, the star sales rep whose lack of organization drives her methodical assistant to find another job, or the vice president who trusts his gut without verifying
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How to Stand Out from the Crowd as a Job Applicant

Dec 17th, 2012 | By

We all know that the recession has affected the job market tremendously over the past few years. Unfortunately, we all also know that unemployment for the Millennial Generation is at record highs. Standing out in a crowd of job applicants is becoming harder than ever when one wishes to capture the attention of an employer.
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Top B2B Marketing Developments for 2013

Dec 13th, 2012 | By

Marketing developments sometimes take us by surprise: Few predicted how violently Google was going to upset the SEO apple cart in 2012. 2013, however, figures to be a different story. This time, we have a pretty good idea about what changes to expect and how to take advantage of them. Here’s what’s topping my list.
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A Great Example of B2B Humor

Dec 12th, 2012 | By

This morning a Christmas card came in the mail that really caught my attention … and then had me laughing out loud. It was created by the folks at Sikich — an accounting firm that also happens to have a marketing division. The card has all the elements of effective B2B humor: It’s subtle It’s
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A 3-in-1 Content Strategy for B2B Sales Cycle Success

Dec 11th, 2012 | By

Maybe it’s the former theology student in me, but I like it when three things are one. Recently, I’ve been thinking about applying a three-in-one content strategy to my B2B clients’ sales cycle. During the past couple of years, as I’ve spent managed a content writing service, I’ve seen a lot of strategies shoot into
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Get Key Insight on U.S. Manufacturing

Dec 10th, 2012 | By

There’s more to American business than Facebook and french fries: manufacturing still matters. To keep your finger on the pulse, try, a site that follows eight big manufacturing sectors: Aerospace Automotive Chemical and Petroleum Electrical and Electronics Food and Beverage Heavy Machinery Metals Pharmaceuticals and Biotech Here are four recent articles for your recommended
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No DIY SM for B2B

Dec 6th, 2012 | By
Watch Out for Social Media Amateurs

(If you don’t understand the title of this post you should definitely read it. Do-it-yourself social media can spell disaster for B2B firms. — The Editor.) Social media. It’s great. It’s all around us and everyone seems to be on it. You’re grandmother, your neighbor’s dog, even a pickle has more ‘likes’ than Nickelback. Gone
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Are LinkedIn Endorsements Valuable?

Dec 4th, 2012 | By

LI Endorsements: Valuable, or a Waste of Time? By now most everyone who has a LinkedIn profile has seen the LinkedIn Endorsements feature. But I’m still scratching my head trying to figure out the value in them. Sort of reminds me of Barney the purple dinosaur’s song, but this time for the B2B marketplace. For those who
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Call Center Secrets for Your Business

Dec 3rd, 2012 | By

If your small business is utilizing a call center, you know how valuable of a tool it can be. Call center representatives are often trained in a variety of other skills, including scheduling, marketing, lead generation, and website support. But, if you’re not using them properly you’re missing out on all the benefits. As a
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