Archive for November 2012

Good Content Drives a Marketing Agency’s Content Strategy

Nov 28th, 2012 | By

Whether you’re a fan or not, you can’t help but be aware that the new James Bond movie, Skyfall, recently hit theaters. I’m not really a car geek, but Skyfall does give me the chance to drive home a personal favorite analogy (no pun intended). Just as every Bond movie has a “Bond girl,” there’s
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6 Email Mistakes for Businesses to Avoid

Nov 27th, 2012 | By

The lesson has been the same for years: Once something goes into writing, it can’t be unsaid. But when even high-ranking public officials are ensnared in an email controversy, it’s clear the lessons haven’t completely sunk in for everybody yet. While you know not to put personal matters in an email to a business partner
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5 Blogging Strategies for Marketing Your Marketing Agency

Nov 20th, 2012 | By

Marketing agencies can fall under a lot of pressure. You’re kind of like the pastor of a church. As you preach good marketing practices from your office pulpit, you have to make sure you’re following your own advice. Otherwise, you look like a sham! After all, you’ve got dozens (or hundreds) of clients, whose every
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How to Manage Debt While Growing Your Business

Nov 13th, 2012 | By

Managing your business can take most of your time, however, if you have a ton of debt, it can divert your focus. Instead of finding and implementing solutions to grow your business, you are constantly worrying about where you are financially. To achieve a healthy balance of paying down your debt while focusing on the
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Cubicle versus Open Plan Offices

Nov 12th, 2012 | By

When designing an office space, it is very important to take into account the setting. The office decor, structure and furniture placement can affect your employee’s productivity and therefore potentially your business success. It can also influence your clientele. It is the first thing that an individual sees when walking into the office and first
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Are Your Instincts Helping or Hurting Your Business?

Nov 5th, 2012 | By

Do you trust your instincts? Would you pursue a strategic course that felt right in your gut, even in the face of empirical evidence to the contrary? Here are a few somewhat random thoughts about the pros and cons of relying on instincts to run a business. Following your instincts eliminates second thoughts, which in
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Take the 2012 B2B Demand Generation Benchmark Survey

Nov 1st, 2012 | By
Demand Generation Survey

B2B Marketers, Unite! Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? Research firm Software Advice launched a survey to answer these questions and more. If you are a B2B marketer, you’re invited to participate. After the report comes out next month, we
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