Archive for October 2012

How B2Bs Should Use Social Media

Oct 1st, 2012 | By

B2Bs can take advantage of social media, but not in the same way B2Cs do. It’s very important to understand this; otherwise, a B2B can easily go down the wrong path and incorrectly, and perhaps disastrously, conclude that social media is irrelevant. What Works for B2B in Social Media Generally speaking, B2Cs cast a very
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