Archive for October 2012

Improving the Usability of Forms

Oct 30th, 2012 | By

Customer communications, such as letters, bills, statements and forms are an essential part of any business, and act as a major link between an organisation and its customers. With said communications playing such an important role, it’s essential that organisations make every effort to minimise the burden which these documents impose on those tasked with
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Why You Should Never Edit Your Own Writing

Oct 22nd, 2012 | By

Now that marketers are bullish about content marketing, B2Bs need to pay attention to quality as never before. Quality writing requires quality editing, and quality editing can only be done by someone other than the writer. Here’s why. Clarity Situation One. If you’re writing something, presumably you know what you’re talking about. However, what is
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Why I Check My Email First

Oct 16th, 2012 | By

Hardly a week goes by without me seeing at least one blog post about how you shouldn’t check your email or social media to start your day, and that you should just launch into what you want to accomplish. I totally understand the intent behind this advice. However, there is one big reason to check
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5 Ways to Cut Your Fuel Consumption

Oct 11th, 2012 | By

An automobile, service van or truck can be a costly monthly expense. This is certainly true when it comes to gas and these prices continuing to rise. Luckily, there are five simple ways to cut your fuel consumption. 1. Proper Tire Inflation Until the tires are in need or replacement or there is a flat,
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How to Generate Quality B2B Leads from LinkedIn

Oct 10th, 2012 | By

In the world of B2B sales, LinkedIn is a goldmine. Although the network is most frequently thought of as a job seeker’s resource, it’s actually a powerful resource for B2B marketers as well. LinkedIn gives brands a way to connect with prospects, share content that supports business goals and more. Do you know how to
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Pros and Cons of Outsourcing Your Accounting Needs

Oct 10th, 2012 | By

Whether you deal in plastics manufacturing, sheet metal fabrication or commercial cleaning, your B2B company has to find a way to manage its books. For some businesses, this means an in-house accountant or accounting department, depending on the company size. For others, it means finding a qualified bookkeeping service to which it can outsource its
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6 Big Brand Tips to Grow Your Small Business Blog

Oct 9th, 2012 | By

Between running your business, staying on top of leads, and putting out fires, I know your business blog can easily fall to the wayside. As a B2B business owner and blogger, I totally get it! However, I’ve found with my team that leveraging our industry’s big brands in our blog posts is a great way
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B2B Insights Contributor Heidi Thorne to Host Webinar on Social Media for B2B on October 17

Oct 8th, 2012 | By

B2B Insights contributing columnist Heidi Thorne, of Thorne Communications LLC, will be hosting a Social Media for B2B: Avoiding the ROI Black Hole webinar on Wednesday, October 17, from 1:00 p.m. to 2:00 p.m. Central Time (US). The webinar is being sponsored by, a resource site offering webinars and videos for professionals and their communities.
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How to Entertain Clients on the Golf Course

Oct 3rd, 2012 | By

They say some of the world’s biggest deals are made on the golf course, but it takes work to make sure clients have a good time during the round. If you’re new to business golf, here are a few things to make the day go well. Before the Round Several days in advance, send your
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Does Your Website Convey Your Brand?

Oct 3rd, 2012 | By

Your website is your most powerful online marketing tool—are you making the most of it? With the right strategy, your website will do more than provide information; it will communicate and strengthen your brand. Here are some tips for using your website to convey your brand well! STEP ONE: Define Your Brand Before you can
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