Archive for September 2012

10 Essential B2B Copywriting Tips

Sep 26th, 2012 | By

Who should read this: Aspiring B2B copywriters and people who hire B2B copywriters. What you will learn: How to write like a pro; what to look for in a pro. It’s not easy for inexperienced copywriters to write for B2B. Unless the writer has experience in some B2B sector, chances are the only business language
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Why B2Bs Should Accept Credit Cards

Sep 18th, 2012 | By

Are you running a company that works with other businesses and are not yet accepting credit cards? If so, you are prematurely cutting out a significant portion of your market before even getting started. In today’s Internet-based world, electronic payment through online accounts and credit cards is essentially the norm du jour. The idea of
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Making Contracts and T&Cs Easier to Understand

Sep 17th, 2012 | By

When it comes to writing contracts and T&Cs (terms and conditions), many businesses ignore the needs of their customers, and produce content which is off-putting and difficult to understand. This is particularly true within the so called ‘small print’ in contract documents. To make life easier for your customers, follow these five tips for making
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Give Up Your Old Website and Go Social?

Sep 14th, 2012 | By
light saber graphic with clever saying

Your company’s website is hard to maintain, so expensive to update and modify, and so time-consuming… Ugh, just give it up and go all social media all the time! Christian Briggs, writing at Marketing Profs, says the Big-Time Companies (like Skittles and Coca-Cola) are doing it, so you should too: That brings me to a
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Marketing Video or Marketing With Video – Which is Better?

Sep 12th, 2012 | By

Without looking at these videos on my channel on YouTube, guess which one cost more to produce? Heidi Thorne on Promo With Purpose – 283 Views (Posted October 2009) Debossed Promotional Product Decorating Explained – 663 Views (Posted March 2011) Compressed T-Shirts: Cure for the Common T-Shirt – 10,223 Views (Posted May 2010) Okay, you
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Best Lead-Nurturing Tools + Resources

Sep 10th, 2012 | By

Your whole marketing campaign, from your website to your social media profiles, is designed to bring in new leads. But then what happens? Do your leads become sales, or do they get forgotten? The fact is, most leads don’t close right away—that’s where lead nurturing comes into play. And to simply the process, today’s marketplace
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Operating Policy Lessons from Restaurant Stakeout

Sep 6th, 2012 | By
customer service telephone answering

I don’t feel like cooking dinner tonight. It’s been a long day and I don’t feel like dealing with the mess. I just want to sit down with my Lovely Bride and have some pizza and beer. Mmm, Chicago-style pizza, that sounds yummy! But I live in New Hampshire and most people here wouldn’t know
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9 Compelling Reasons to Invest in Employee Training

Sep 4th, 2012 | By

Since inception, our company has invested heavily in employee training, and we regard it as one of the foundational reasons behind our success. If you are considering investing in a training program but are unsure about the value, here are nine ways training can make a real difference in your operation. Acclimate new employees to
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Why Content Marketing Is Different for B2B

Sep 4th, 2012 | By

So, let’s say you’re expanding your business, and you’re shifting your focus to a new market segment. Your company built its success on B2C content marketing that worked, and your expertise helped you sell. Your new aim is for a B2B market, and you start out by using all of your tested and proven B2C
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