Archive for August 2012

Online Dating and Customer Service

Aug 30th, 2012 | By
facebook status

I listened to a great podcast last week, a conversation between Steve Faktor and Jordan Cooper (probably Not Safe for Work due to gratuitous use of the F word), where they had a long and spot-on discussion of how “normal people” use technology. Or, more accurately, how they don’t use technology. Cooper recounts a tale
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The Long Sales Cycle: How to Keep Your Product on the Short List in B2B

Aug 27th, 2012 | By

Just about every B2B marketer knows that there are four little words that can put you on pins and needles: “shorten your sales cycle.” Marketing to potential leads and seeing successful conversions from the clients you’re working with is more than enough work for one person. The idea that you should somehow accelerate that process,
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What is Google Fiber, and Will It Change the Broadband Industry?

Aug 27th, 2012 | By

It’s no secret that Google likes to shake up entire industries, having done so in areas like Internet search, smartphone development, and email service. The company could be poised to do the same thing again, although on a much bigger scale. For the past several months, Google has been planning the deployment of its Google
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Show Me Your Marketing Calendar

Aug 23rd, 2012 | By
little girl with a broom on the beach

How are you doing keeping up with your Marketing Calendar? Are your promotions and Social Media campaigns on track? Do you have everything in place for the big Labor Day weekend? No? You don’t have a Marketing Calendar? That’s okay, while there are thousands and thousands of articles online about them, most small businesses don’t
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Should My Domain Name Include My Location?

Aug 20th, 2012 | By

Should my domain name include my location? This is a question raised by some of our B2B clients when they are considering updating/rebranding their domain names. Here is a quick rundown of things to consider. To Change or Not to Change Before deciding whether to put your location into your domain name, think very carefully
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B2B Challenges – Keeping Up with Your Marketspace

Aug 16th, 2012 | By

On top of everything else that you do to keep your business running smoothly you need to do a lot of reading. Who is changing jobs? What new products and services are your competitors offering? Which of your competitors are expanding into new markets, which are shutting down facilities? There is a lot to keep
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Using Social Media to Recruit B2B Employees

Aug 14th, 2012 | By
Social Media for B2B Recruiting

You know social media’s good for building your brand, but what about recruiting? Can being active on Twitter be helpful for filling your company’s needs for quality personnel? The good news is yes. Social networking can be a useful tool in finding new employees, especially if you know how to do it right. Below, we’ll
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Hello There and Thank You for Your Attention!

Aug 9th, 2012 | By
Stephen P Smith Social Media Literacy Presentation

Hi! My name is Stephen Smith and I am very excited to have been invited to contribute to this site. My background in the world of online business lies mostly in the realm of Productivity and Small Business Marketing. I am looking forward to sharing some of what I have learned in the past few
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How to Make Content Marketing Pay Off in B2B

Aug 8th, 2012 | By
word sell power point

In this 6-minute video, Lauren Carlson from CRM Software TV interviews content marketer Joe Chernov, who touches on several points of great significance to B2Bs. Give it a look: All of Joe’s insights are tremendous, but I’d like to elaborate just a bit on three points that B2Bs should pay particular attention to. 1. Less
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Balancing the Elements of Success

Aug 6th, 2012 | By

The Elements of Success Success, whether for your business or your product line or your website, inevitably depends on the balancing of two elements: intention and execution. Likewise, each of these elements can be broken down into two sub-elements. Intention: Have you selected good goals and have you developed comprehensive plans? Execution: Do you have
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