Archive for July 2012

B2B Sales Strategy: Following Up or Fouling Up?

Jul 31st, 2012 | By
b2b-bubble-letters

Just recently I was at a meeting of salespeople and one gentleman with a decades-long career claimed that he had made a physical sales call on a certain customer every month for four years before he started to get business from them. Really? From the vibes I was getting, I don’t think this guy was
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Why B2Bs Should Be on Google+

Jul 26th, 2012 | By
google-plus

When Google+ first launched, it was met with skepticism—but today, it offers too many benefits to ignore, especially in the B2B realm. How can Google+ help your company? Will it really change your traffic or search results? Is it worth your time? In a word, yes. Take a look at these reasons for giving Google+
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How Do Your Employees See Your Brand?

Jul 26th, 2012 | By
branding

If you’re like a lot of B2B brands, you already understand the importance of branding. You want the public to have a clear sense of who you are and what you offer because you know the impact this can have on your sales and growth—but have you thought about your employees? The fact is, along
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5 Ways to Destroy a Customer Relationship

Jul 25th, 2012 | By
5 Ticking Sales Bombs

In our business, customers are hard to come by and easy to lose. And even if we do everything right, things beyond our control, such as downsizing or a relocation, can end a business relationship overnight. In the B2B world, this is probably the rule rather than the exception. That being the case, it’s very
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5 Ways Twitter Can Benefit Your B2B Brand

Jul 25th, 2012 | By
twitter-like-bird-on-ipad

At least a quarter of Twitter users are already connecting with brands on Twitter—are you tapping into that potential audience? You don’t have to be a restaurant or clothing store to find benefits from this constantly updated social media network. In fact, many B2B brands are discovering, to their surprise, that Twitter has a lot
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Why Your B2B Struggles with Marketing

Jul 23rd, 2012 | By
head-wall-frustration

When it comes to marketing, B2B firms seem to gravitate to extremes. Some of them spend all of their time stuck in the mud, internally working and reworking their objectives while never getting much of anything into motion. Other engage in a flurry of activity, continually jumping from one campaign to another without giving much
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